Minority and Women Entrepreneurs Market Segmentation

Our founder, Robert L. Wallace, has conducted research on the unique issues facing minority and women entrepreneurs since his tenure as a graduate student at the Amos Tuck School of Business at Dartmouth College.  During his initial research at Dartmouth, which has now spanned more than a quarter of a century, Mr. Wallace has determined that there are three distinct market segments to consider when providing training, access-to-markets support, access-to-capital support, and business scaling support to women and minority-owned businesses.  These recommended market sectors are as follows:


Small Emerging Entrepreneurs (SEE™)
Small Emerging Entrepreneurs (SEEs) are defined as people currently employed within the private or public sectors and who are either considering or who are actively looking for entrepreneurial opportunities to switch into.  These individuals are usually professionals, although non-professional people also make up part of this group. They are often highly educated and superbly trained.  Typically, home-based businesses are included in this group since they tend to be smaller, microenterprise based initiatives.  Mr. Wallace has concluded that the issues of most interest to this group are:
  1. Business Startup Pitfalls
  2. Creative Financing Strategies
  3. Balancing the Corporate Job With The Entrepreneurial Endeavor
  4. Building Initial Contract Pipeline
  5. How To Turn An Avocation or Occupation Into Entrepreneurial Realization
Small Embryonic Entrepreneurs (SEE™)
Small Embryonic Entrepreneurs are those individuals who have actually launched their business enterprises and have been operating the business for five years or fewer.  Although revenues in this group can vary dramatically, for research purposes, Mr. Wallace has classified the revenues for participants in this group at $10,000,000 per year or less. Mr. Wallace research has concluded that the issues of most interest to this group are:
  1. Expanding Financial Options For Growing The Business
  2. Strategic Partnerships and Business Alliances
  3. Maximizing Wealth Creation Options
  4. Strategies For Winning Larger Contracts
  5. Marketing To Key Decision Makers
  6. Strategies For Building Infrastructure To Support Rapid Business Growth
Small Established Entrepreneurs (SEE™)
Small Established Entrepreneurs are those individuals who have been in business for more than five years and who have exceeded $10,000,000 per year in revenues for three years or more.  These entrepreneurs come from a diverse array of industries, geographies, and business backgrounds.  Mr. Wallace’s research has concluded that the issues of most interest to this group are:
  • Best Practices For Developing and Maintaining Strategic Partnerships
  • How To Effectively Build A Global Enterprise
  • Dos and Don’ts For Taking Company Public
  • Doing Well While Doing Good
  • Succession Planning
  • Maximizing Wealth Generation Potential
  • Preparing The Company For Merger or Acquisition

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